The Rise of .IO (British Indian Ocean)

While it has not been a tsunami of new registrations, the popularity of this unique country code domain extension over the past three years has been rapidly growing with tech companies, start-ups and crypto-currency companies. Whether it is because letter combination of “i” and “o” is easy to remember or it coveys a message of InnOvation as some registrars in the naming industry have used in their marketing campaigns, the .IO domain extension is in demand.Some domain investors have also embraced .IO and hold large portfolios of names with this extension. It may seem a bit odd for a domain name that represents a sparsely inhabited region in one of the world’s oceans, but it is clear the .IO that simplicity of this domain extension brand has some staying power. 

This is also good news if you have a domainio.com . For any business that plans to use a .IO, we always recommend that they try to buy the matching domain in .COM such as brandio.com if the will be buying brand.io. It protects their brand from misdirected traffic and gives them domain options in the future as their business grows.