.LAW – The unique and trusted online branding opportunity for the legal community

As number of the new gTLD fail or move into obscurity, .LAW, is here to stay and will continue to grow.   Why?  Well,  many of the 600 new open gTLDs that have launched since 2013 have little practical application or focus on niche markets, .LAW provides a unique and highly beneficial value proposition to professionals in the legal world and their clients through its industry verification component.  This exclusive domain name extension for qualified lawyers and authorized legal institutions (e.g., law firms, law schools, legal regulators such as bar associations and courts of law) has a real and tangible business application.  The registry requires that a registrant be verified as a quality legal person or entity before it can register a .LAW domain.

.LAW is a restricted top-level-domain (TLD) that promotes trust to those using this legal industry exclusive domain extension.  For those going to a .LAW website or receiving and e-mail from an @ .LAW e-mail address, they know they can trust the content is from a verified source. 

Name Arena has chosen to partner with MMX to sell premium .LAW domains because: 

• .LAW has plenty of great inventory available to replace a long or hyphenated .COM 
• Lawyers and law firms can get a memorable and brandable URL for their website without paying the high secondary market price of the same domain in .COM
• The easy and short e-mail addresses of a law firm is a great selling feature 
• There are few other domain extensions that provide the trust and confidence that .LAW does since the registrant has been verified as a lawyer or law firm 
• Using the .LAW extension can also help firms increase the SEO on their website