Secondary domain market is often the only option for brands

So why is it so hard to find a good, short domain name? It is simply a matter of the numbers, with over 340M domains registered global and nearly 136M domains registered in most popular domain name extensions, .COM, it is just hard to find a domain name for a new brand or product. For companies doing business locally in-country or globally, country code domain extensions are also critical to secure. However, limited supply is not just restricted to generic domain name extensions. The number of domains within many of the countries that have leading economies are also been registered.

More and more companies and organizations are forced to turn to the secondary market to get the domain name that they want. Here is a look an estimate of the current registration statistics within the top domain extensions.

Top 3 gTLD (generic Top Level domains)
.com – 135,940,000
.net – 13,865,000
.org – 10,315,000

Top 25 ccTLDs (country code Top Level domains)
.tk (Tokelau) – 21,200,000 
.de (Germany) – 14,500,000
.uk (United Kingdom) – 10,380,000
.cn (China) -11,200,000
.nl (Netherlands) – 5,095,000
.ru (Russia) – 4,922,000
.eu (Europe) – 3,650,000
.br (Brazil) – 3,370,000
.fr (France) – 3,220,000 
.au (Australia) – 2,875,000 
.it (Italy) – 2,800,000
.ca (Canada) – 2,640,000 
.pl (Poland) – 2,332,000 
.co (Colombia) – 2,210,000 
.us (United States) – 1,940,000
.in (India) – 1,920,000 
.es (Spain) – .1,902,000
.ch (Switzerland) – 1,865,000 
.se (Sweden) – 1,657,993 
be (Belgium) – 1,481,848 
.jp (Japan) – 1,415,065
.dk (Denmark) – 1,317,547
.tw – (Taiwan) – 1,828,121

(*) estimated domain registrations as of October 2018